A Family Affair? Gender, the U.S. Information Agency, and Cold War Ideology, 1945-1960
Title | A Family Affair? Gender, the U.S. Information Agency, and Cold War Ideology, 1945-1960 |
Publication Type | Book Chapter |
Year of Publication | 2003 |
Authors | Belmonte, Laura A. |
Editor | Gienow-Hecht, Jessica C. E., and Frank Schumacher |
Book Title | Culture and International History |
Pagination | 79-93 |
Publisher | Berghahn Books |
City | New York |
Abstract | This book chapter in the edited volume Culture and International History, which explores how culture, including gender, was instrumentalized for international political goals and purposes in different historical periods and world regions, shows the importance of clearly defined gender images in the American Cold War society which was also a postwar society. The ideal of the male breadwinner- female homemaker family stood at the center of the postwar propaganda of the American government, which aimed to reintegrate the returning soldiers into socety by "normalizing" the gender division of labor in the family. Women were supposed to return home from the work places they took during the war to free men for military service. At the same time this gender ideal was used as a marker of difference to the societies of the communist block, which supposedly forced women and mothers to work fulltime outside of the home. |
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