Consuming America, Producing Gender

TitleConsuming America, Producing Gender
Publication TypeBook Chapter
Year of Publication2003
AuthorsNolan, Mary
EditorMoore, Laurence R., and Maurizio Vaudagna
Book TitleThe American Century in Europe
Pagination243-261
PublisherCornell University Press
CityIthaca, NY
Abstract

This chapter on "Consuming America, Producing Gender" in the volume The American Century in Europe  explores how American consumerism  was brought to Europe  after World War II and helped to shape the Cold War gender ideology in the West.

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473446336

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