"Delightfully Feminine, Yet Practical": Circumlocution in Vietnam-Era Recruitment Brochures

Title"Delightfully Feminine, Yet Practical": Circumlocution in Vietnam-Era Recruitment Brochures
Publication TypeJournal Article
Year of Publication2018
AuthorsLeuschen, Kathleen T.
JournalRhetoric Review
Volume37
Issue2
Pagination181 - 198
Date Published03/2018
Abstract

During the Vietnam era, the military recruited women by appropriating feminist language and simultaenously employing depictions of traditionally conservative feminine ideals. Using a rhetoric of circumlocution to yoke together these two contradictory images, military recruitment rhetoric ultimately reinstated women's subordinate status. [author]

URLhttps://www.tandfonline.com/doi/abs/10.1080/07350198.2018.1424477
Entry by GWC Assistants / Work by GWC Assistants : 
BH

Type of Literature:

Time Period: