"Delightfully Feminine, Yet Practical": Circumlocution in Vietnam-Era Recruitment Brochures
Title | "Delightfully Feminine, Yet Practical": Circumlocution in Vietnam-Era Recruitment Brochures |
Publication Type | Journal Article |
Year of Publication | 2018 |
Authors | Leuschen, Kathleen T. |
Journal | Rhetoric Review |
Volume | 37 |
Issue | 2 |
Pagination | 181 - 198 |
Date Published | 03/2018 |
Abstract | During the Vietnam era, the military recruited women by appropriating feminist language and simultaenously employing depictions of traditionally conservative feminine ideals. Using a rhetoric of circumlocution to yoke together these two contradictory images, military recruitment rhetoric ultimately reinstated women's subordinate status. [author] |
URL | https://www.tandfonline.com/doi/abs/10.1080/07350198.2018.1424477 |
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